A few months ago, The Wall Street Journal ran a piece on Chick-fil-A’s drive-thru operations — and it’s still one of the best looks at how QSR innovation is unfolding in real time.
Revisiting it now, one thing is clear:
This wasn’t just a case study — it was a signal.
Chick-fil-A’s approach to throughput, staff mobility, and outdoor workflows shows what happens when a QSR treats operational excellence as a core competency.
• Tablets at the curb
• Staff optimized like a pit crew
• Space and flow engineered for performance — without losing hospitality
With Private LTE, edge computing, and AI now becoming operational realities, these early choices are setting the stage for long-term advantage.
